Interview with Jon Asher owner of Asher Media Relations done by Patrick
1.Hello Jon how are things going in Canada these days?Please introduce yourself to the readers?
Things are great in Canada, hot summers, cold winters and lots of metal. For thoe who don't know me, I run Asher Media Relations, a PR company based in Montreal that works on publicity for metal bands and festivals. I take care of all press coverage (preview, review, interview, airplay) in print, online, radio and tv.
2.When did you first start listening to music and who were some of the first bands and artists you listened to?
The first time I can remember best is my step-father driving around in his old station wagon and blazing the local Montreal rock station CHOM 97.7 FM where I would hear the greats like Led Zeppelin, Eric Clapton, Supertramp and Genesis. From hearing those bands as young kid of 5 years old, I was hooked on music. In my teenage years grunge and nu metal was my thing, Nirvana, Bush along with RATM, Korn, Limp Bizkit, which all lead to get in to even heavier material and back track to the greats like Slayer, Metallica, the list goes on and on.
3.Jon you started Asher Promotions in 2007 what gave you the idea to start this business?Do you do everything by yourself or do you have some friends that help you out?
Honestly, failure lead to creation of Asher Media Relations. After I graduated from McGill University in corporate public relations I tried landing a job, but as the world goes, it's tough finding one without experience. From frustration became creation, I decided that I knew two things, PR and music, since I was already involved in the music scene in Montreal it was a no brainer and start building.
4.Jon you promote both underground and popular bands and labels are you currently looking for more bands and labels to work with or is the promotion business full right now?
Always glad to rep those in need, it gets full sometimes but as long as bands contact me 3 months ahead of time we're good.
5.Who are some current bands and labels you work with?If any bands or labels are looking for promotions where can they reach you?
Currently pretty busy, I work with Striker (Record Breaking Records), Warcall (Plan B Music), Buried Realm, Insurrection (Galy Records), Mason, Decatur (stoked on their album it's produced by Gojira's Joe Duplantier), Moonlight Desires (Infamous Butcher Records) (Trevor Ziebarth in MD is also known for cartoon show Sons of Butcher), Crafteon, Planet Eater, Necronomicon (Season of Mist), Rockshot Records, Test Your Metal Records and a few others and then fests like Armstrong Metal Fest, CEMR Metal Fest, Loud As Hell Metal Fest, Metalocalypstick Fest, 420 Music Fest & Expo, YYC Music Awards, Wacken Metal Battle Canada/USA. So...... Ya I'm pretty busy lol
Bands / Labels can always reach me at ashermedia (@) gmail.com or submit to this link
6.Besides labels and bands you also help promote some metal fests what metal,rock fests are you currently helping to promote?
Currently helping Armstrong Metal Fest, CEMR Metal Fest, Days of The Dead Fest, Metalocalypstick, 420 Music Fest & Expo and Wacken Metal Battle Canada/USA
7.Jon you live in Canada what is your opinion of the music scene in Canada?
The music scene in Canada is great, very strong but also very spread out geographically. The metal community is great and close knit. In my opinion very supportive in most city scenes.
8..Who are your all-time favorite Canadian bands and are their any new bands you feel the readers should check out soon?
Oh wow big question, right now I'm super fanboy for one band I'm working with Planet Eater I just really love their sound! and live so explosive! As for all time favourite Canadian bands... well it leans more towards the commercial side of metal but I loved Alexisonfire, Billy Talent, Three Days Grace, Protest The Hero, Annihilator
There's a few like War On Music, Galy Records, Test Your Metal Records, Profound Lore, New Damage Records, CDN Records, Dine Alone Records, Boonsdale Records
10.In your opinion what is the best and worst thing about the underground scene today?
The best is discovering that band that truly blows your mind and surprises you live. The worst is that some of the underground bands just don't get what true hard work is and don't want to put in the time and effort and expect the world to just be handed to them.
11.When not working on promotion business what do you enjoy doing in your free time?
Honestly after a long day of music and writing and pitching, I like to just sit back with my dog and binge netflix or just go for walks and hit the local pub.
12.Jon do you get to attend a lot of concerts in your area if yes what have been some of your most memorable shows that you have witnessed?
Ya I got to tons, it gets to a point I forget what I saw last week lol, One of my faves earlier this year was Rotting Christ with Necronomicon I work with.
13.I heard your interview on Gaz's radio show that you are a huge Star Wars fan when did you first start watching these movies?
I think my first introduction was Return of The Jedi on VHS when I was a kid and been a fan since. Can never get bored with anything Star Wars.
14.Which one is your favorite movie from the franchise?Do you have a certain character that is your favorite?
The Empire Strikes Back is my fave love the scenes on Hoth. And favourite characters are between Yoda and Chewbacca,
15.Besides Star Wars do you watch a lot of movies if yes what are some of your favorite movies?
I watch a good amount love the Marvel ones, especially Guardians of The Galaxy and most sci-fi and love the Indiana Jones franchise too.
16.Who are some of your favorite actresses and actors?
Kevin Spacey, Chris Pratt, Harrison Ford, and Ryan Gosling for actors, and actresses Kat Dennings, Natalie Portman, Julianne Moore, Amy Adams and Eva Mendes
17.Thank you Jon for taking the time to fill this interview out do you have any final words for the readers?
Thank you for all your support, much appreciated and huge hails horns \m/\m/ Keep it loud!